Privacy Policy

Effective Date: 27 May 2025

Welcome to Sultry Siren Swimwear’s Privacy Policy. We’re committed to protecting the privacy of every customer who shops with us. This policy explains how our UK-based swimwear store collects, uses and safeguards your personal information, in full compliance with GDPR and UK data-protection laws.

1. Information We Collect

1.1 Account & Order Information

When you create a WooCommerce customer account or place an order, we collect:

  • Name, billing & shipping address
  • Email address & telephone number
  • Order history

1.2 Payment Details

We never store your full payment details on our servers. All card processing is handled by PCI-compliant gateways (e.g. Stripe, PayPal). We only retain tokens, last four digits, and expiry month/year.

1.3 Website Usage & Tracking

To optimize our sexy, stylish UK swimwear shop and advertising, we collect:

  • Cookies & similar technologies via our Cookie Banner (powered by Complianz).
  • Analytics data (Statcounter, Google Analytics) to understand how you browse.
  • Facebook Pixel & Conversions API events to show you relevant ads.
  • Wishlist data when you save items in your account.

1.4 Newsletter & Marketing

If you subscribe via MailPoet, we store your email address and consent status to send you promotions, 10%-off codes, and new-arrival alerts.

2. How We Use Your Information

  • Order fulfillment: process, pack and ship your swimwear.
  • Customer support: respond to queries and handle returns.
  • Marketing & advertising: with your consent, send newsletters and deliver Facebook/Instagram ads.
  • Site improvements: analyze usage to optimize product pages and site performance.

We never sell or rent your personal data to third parties for marketing. We only share data with:

  • Payment processors (to complete transactions).
  • Shipping carriers (to deliver your order).
  • Trusted service providers (e.g. hosting, email, analytics) under strict data-processing agreements.

3. Cookies & Tracking Technologies

We use cookies to ensure the basic functionality of our site, to analyze traffic (Google Analytics, Statcounter), and to show you personalized marketing (Facebook Pixel, Instagram Ads).
• To accept all cookies, click Accept in our cookie banner.
• To set your preferences by category, click Manage preferences in the banner.
• For a full list of cookies and their purposes, see our Cookie Policy

4. Data Security & Retention

  • Encryption: All data in transit is protected by SSL.
  • Access controls: Only authorized personnel can view your information.
  • Retention periods:
    • Order records: retained for 7 years for UK tax compliance.
    • Marketing lists: until you unsubscribe.

5. Your Rights under GDPR

You have the right to:

  • Access your personal data.
  • Correct or update inaccurate information.
  • Delete (“right to be forgotten”) your data (subject to legal retention requirements).
  • Restrict or object to certain processing (e.g., marketing).
  • Data portability for electronic transfer of your data.

To exercise any right, contact us at info@sultry-siren.com. You may also lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.

6. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect data from minors. If you believe we have inadvertently collected a child’s information, please contact us for removal.

7. Changes to This Policy

We periodically update this Privacy Policy to reflect changes in our practices or legal requirements. Whenever we make significant changes, we will update the Effective Date above and notify you via our website banner or email (if you’re subscribed).

8. Contact Us

Sultry Siren Swimwear
Email: info@sultry-siren.com
Website: https://sultry-siren.com

Thank you for trusting Sultry Siren Swimwear with your personal data. Your privacy is our priority.